Goettl Air Conditioning & Plumbing – Acquiring and rehabilitating bankrupt businesses has been Ken Goodrich’s specialty for many years. By the time he bought a Goettel air conditioner in 2013, he had bought it 15 times.
But his 16th-floor air-conditioning company, which has been operating in Phoenix since 1939, presented a challenge to the air-conditioning and HVAC industry titan that he had never faced before.
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The family business, once founded by brothers Gust and Adam Goettel, has changed hands several times over the years. When Goodrich bought it from the large out-of-state corporation that had owned it for five years, Goodrich saw the usual signs of a business worth saving: no profits, mostly losses, low morale.
Goodrich said the previous ownership had been cited by the attorney general as questionable business practices. Legal issues have been resolved, but vestiges of public perception remain.
“Consumer trust and legal issues: I’ve never experienced that before in terms of fixing a bankrupt business,” Goodrich said of his new field.
Goodrich solved this new problem the old-fashioned way. He focused on building morale within the company. He does this by emphasizing the client’s needs and the employee’s role in the process.
Dave R. Wick
They include day-to-day interactions with employees to positively impact customers, other team members and the industry as a whole. He has launched philanthropic efforts such as an annual event that distributes more than 50,000 tanks of water to the homeless during the summer, and rallies around veterans’ initiatives.
Goodrich also introduced Goettel to the community. A recent example: Goettel installed a new fixture and plumbing for free in the home of an elderly woman in Chandler who had been disposing of an aging swamp cooler for the past 20 summers.
With a company culture built on positivity, Goodrich sees others coming together. Employees are proactive in performing heavy installation and repair work, interacting with customers at a high level.
Indoor Air Vs. Outdoor Air
“State-owned companies are all about the money, so I exclude that,” he said. “We stopped talking about dollars and started talking about (how to) keep customers happy.”
From there, Goettel is built to support one client at a time. Since the change of ownership, Goettel has grown more than 500 percent, Goodrich said. It has expanded to Tucson, Las Vegas and Southern California, and has more than $50 million in annual revenue, he said.
A solid product helps. According to Goodrich, the average lifespan of an air conditioning unit is 10-12 years. He looked at the 30-year-old Gottles, who was getting stronger.
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The business of keeping people cool or warm depending on the season and part of the country has become a big and important business. According to the U.S. Department of Energy, more than three-quarters of U.S. homes have air conditioning. According to Transparency Market Research, the global air conditioning systems market is estimated to exceed $167 billion by 2024.
Goettel, who replaced Randy Pullen’s equipment in 2016, also assessed his Phoenix home and broke it down into cooling zones where infrequently used rooms aren’t cooled. That equated to a savings of money, Pullen said.
This is Goettel’s second unit for Pullen. The first was a brand the company was considering; that made Pullen a good offer to replace his old device with this one and see how it worked. After three years, Goettel decided not to pursue it and replaced it professionally last year.
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Pullen said all the technicians were professional and he was satisfied with the service. He said he took pictures and sent them to Goodrich so he knew he saw the equipment and the work. Everyone arrived on time, got work done on time, and were not overcharged.
“It goes back to the way Ken does business. He’s very client-oriented and he comes from the top,” said Pullen, who met Goodrich in 2011 through a business contact. “They walk the talk, they walk the walk, and they deliver.”
He was 10 years old in Las Vegas, where his father owned an air conditioning company. One night, he happened to be working with his father. His father made him carry a flashlight so he could see what he was doing. This fueled Goodrich’s interest and enthusiasm for the industry.
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By chance, a flashlight shines on Goodrich’s first air conditioner. It was a Goettel, a brand her father’s company specialized in. Goettel stopped producing the device in 2007.
This inspired the radio advertisements promoting the Goettel company today. Goodrich is giving out replicas of old heavy silver flashlights to members of the community.
As Goodrich grew, the air conditioning company continued to be an important part of his and his family’s lives. When Goodrich was 25, his father died, leaving him in charge of the family business. Goettel was the only company willing to lend ownership of the company to a young rookie owner.
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“[His] comment was, ‘We know you can do it,'” Goodrich recalled. “We would not be able to continue the family business without Goettel.”
Decades later, when the opportunity to buy the company arose, he considered himself carrying on his father’s legacy. Goodrich jumped on it.
He said: “I am very proud to own Goettel because it means a lot to me. I know its heritage and quality products help millions of people make a living in this harsh desert climate.” Proud of doing it. “
Goettl Air Conditioning & Plumbing
At Goettl Air Conditioning, we pride ourselves on the ability of our technicians and employees to exceed your expectations in everything we do. We provide a full range of home and commercial amenity services throughout the Phoenix area, including installation of central air conditioning, heat pumps, ductless mini-split air conditioners, air purifiers, humidifiers, germicidal UV lights, furnaces, radiant heating systems, and more. Whether you are looking to purchase a new air conditioner, or your existing indoor air quality is poor, we are ready to start your project. Excellent customer service, 24/7 response and 100% unconditional satisfaction guarantee are all part of the package when you join our team. ROC282081
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Goettl Air Conditioning & Plumbing has a consumer rating of 3.73 stars, based on 48 reviews, which indicates that the majority of customers are overall satisfied with their purchase. Customers who are satisfied with Goettl Air Conditioning & Plumbing often mention air conditioning and customer service. Goettel Air Conditioning & Plumbing is ranked #55 in Electronics.
After spending a lot of effort and time replacing our kitchen faucet hose, we decided to call in the experts to help us. We were not only surprised but impressed we were able to talk to someone in the office on a Friday afternoon and also had the plumber come out on Saturday. Billy Fernandez came over with a friendly smile, saw our predicament and happily replaced the kitchen faucet hose. Goettel Air Conditioning & Plumbing is my go-to when we have plumbing issues.
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